Accenture Song Content’s adoption of InstaLOD redefines 3D content creation, automating complex retopology and polygon reduction to produce lightweight, customizable models that meet the demands of modern digital platforms.

Accenture is a global professional services company with leading capabilities in digital, cloud and security. With unmatched experience and specialized skills in more than 40 industries, they offer services in strategy, consulting, technology, operations and content creation. Over 721,000 people deliver on the promise of technology and human ingenuity every day, embracing the power of change to create value and shared success for their clients, people, partners and communities.

Projects at Accenture Song Content often start with CAD data. These already geometry-heavy models are further supplemented with detail until the digital twins are indistinguishable from their real-world counterparts. Hundreds of product part variations need to be regularly processed and the company spent years on refining their pipeline to accommodate for this level of complexity. More recently, realtime applications that delivered on both performance and a high visual fidelity became more prevalent. Complex products like a fully configurable car with its endless variants and a product lifecycle of multiple years required a highly pipeline driven process and a smooth integration of new data into an existing model with multiple LODs.

Enabling enterprise companies to implement a sustainable 3D strategy throughout their organization while achieving massive time and cost-savings.

The Initial Breakthrough

The company needed a solution for efficient retopology and polygon reduction that would seamlessly integrate into their pipeline. And InstaLOD delivered – model production times were effectively cut in half and the software also allowed for astonishing degrees of artistic control over the reduction: Metadata usage, selective feature preservation and the advanced algorithms made it easy to fine-tune processes and to achieve fantastic results.

A Transformational New System

Today, InstaLOD no longer is just an artist tool but has been deeply integrated into the polygonal content management system at Accenture Song Content. It forms the technological backbone for the optimization of a comprehensive database of model assets. Assets that can then readily be assembled into any specific product configuration – a game changer for the company.

Now, they are able to generate lightweight models easily and quickly at any time, whether it’s for WebGL, offline rendering or other purposes. This allows artists to concentrate on visual quality and detail of the product and to stop worrying about polygon budgets. With InstaLOD, Accenture Song Content can deliver their best work without compromise.

“InstaLOD’s algorithms are well suited for our work with CAD data. Whether for high quality products visualizations, or low poly models for realtime applications that meet the quality standards, it saves us a lot of time.” – Max Wesner, Creative Production Analyst